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Sustainable Business: A One Planet Approach

Sustainable Business: A One Planet Approach

Sally Jeanrenaud (Editor), Jean-Paul Jeanrenaud (Editor), Jonathan Gosling (Editor)

ISBN: 978-1-118-52242-4

Dec 2016

456 pages

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£39.99

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Description

What is a ‘one planet’ approach to sustainable business? Why is it important? What are businesses doing to achieve sustainability? What do business leaders need to learn?

Sustainable Business: A One Planet Approach is a textbook for contemporary business. Recognizing the realities of global sustainability challenges, this book covers the knowledge, frameworks and techniques that will underpin emerging solutions to those challenges. Published in association with WWF (The World Wide Fund for Nature) Sustainable Business is an ideal basis for students at both undergraduate and postgraduate level looking to master an understanding of the relationship between sustainability and business. Edited by three influential figures from sustainable business education, and co-authored by several leading academics, this book offers a wealth of insight and interpretation into new ways of doing business that have a positive impact on people, planet and prosperity.

In addition to the many case studies and real-life examples included throughout the book, lecturer slides and recommended web links will be available.

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Foreword xiii

Preface xv

About the Authors xxiii

1 Challenging 1
Sally Jeanrenaud & Jean-Paul Jeanrenaud

1.0 Stories about the Future 2

2.0 Planet 7

3.0 People 18

4.0 Profit 28

5.0 Power 35

6.0 Conclusion: The Case for Change 42

References 46

2 Changing 53
Sally Jeanrenaud & Jean-Paul Jeanrenaud

2.0 Changing from the Outside‐In and the Inside‐Out 53

2.1 Business 54

2.2 Economy 56

2.3 Self 57

2.4 Transformations 59

2.5 Conclusion: Metamorphosis 81

References 83

3 Leading 87
Jonathan Gosling & Prasad Kaipa

Introduction 87

3.0 Sustainability and Leadership 89

3.1 What is Leadership? 90

3.2 Some Nagging Questions about Leadership 100

3.3 Bringing it All Home: How to Conduct Yourself in Leadership 111

Summary 115

References 116

4 Valuing 119
Catherine Cameron

Introduction 120

4.0 The Limits to GDP and GNP as Measures of Value 122

4.1 The Range of Alternative Measures and Current Practice 130

4.2 Rethinking Growth 143

Summary 146

References 147

5 Collaborating 149
Ward Crawford

Introduction 150

5.0 Images of Working Together 150

5.1 Choosing Collaboration 157

5.2 The Theory and Practice of Collaboration 162

5.3 Managing Collaborative (Dis)Agreement 169

Summary 174

References 175

6 Strategizing 177
Nadya Zhexembayeva & Judith Jordan

Introduction 177

6.0 Oil, Water, and a Touch of Hurricane Katrina: The New Business Reality 178

6.1 Searching for a Disappeared Resource? Check your landfill 181

6.2 The Strategic Challenge of Sustainability: Stakeholders are calling 182

6.3 Strategic Responses: What Strategies Have Businesses Adopted? What More Can They Do? 190

Summary 201

References 201

7 Organizing 205
Morgen Witzel

Introduction 205

7.0 Organizations and Sustainability 206

7.1 Motivating People 208

7.2 Organizational Culture 215

7.3 Requisite Knowledge 218

7.4 The Employer Brand 220

Summary 221

References 223

8 Investing 225
Rory Sullivan

Introduction 225

8.0 Mechanics of Influence: How do Investors Influence Companies? 227

8.1 What is Responsible Investment? 228

8.2 So What Can Responsible Investment Deliver? 235

8.3 Conclusion 240

Summary 240

References 241

9 Innovating 243
John Bessant & Palie Smart

Introduction 243

9.0 Innovation Strategy 245

9.1 How Can We Innovate? Innovation as a Management Process 255

Summary 261

References 262

10 Operating 265
Mickey Howard, Fu Jia & Zhaohui Wu

Introduction 265

10.0 Transition to the Triple Bottom Line 266

10.1 Industrial Ecology and Closing the Loop 268

10.2 Sustainability Standards, Certification and Measures 271

10.3 Stakeholder Management 278

Summary 291

References 292

11 Marketing 293
Ken Peattie and Frank-Martin Belz

Introduction 294

From 20th to 21st Century Marketing 295

11.0 Sustainability and Marketing: An Evolving Relationship 296

11.1 Sustainability Marketing: Marketing for the 21st Century 298

11.2 From Products to Customer Solutions 305

11.3 From Price to Consumer Cost 307

11.4 From Place to Convenience 309

11.5 From Promotion to Communication 311

11.6 Sustainability Marketing as a Transformational Force 314

11.7 Conclusion 315

Summary 317

References 318

12 Accounting 319
Stephen Jollands

Introduction 319

12.0 Accounting and Sustainability 320

12.1 Financial Accounting 326

12.2 Management Accounting 335

12.3 Conclusion: Addressing the meta- and sub-questions 341

Summary 343

References 344

13 Entrepreneurship 347
Tony Cooke

Introduction 347

13.0 The ‘Cult’ of Entrepreneurship? 348

13.1 A Brief History of Entrepreneurship Theory 350

13.2 Towards One Planet Entrepreneurship 357

Summary 377

References 378

14 Transitioning 381
Thomas Dyllick & Katrin Muff

Introduction 381

14.0 Sustainable Business and Sustainable Development: The Big Disconnect 382

14.1 Understanding Our Global Sustainability Challenges 385

14.2 Different Approaches to Framing Business Sustainability 387

14.3 Introducing a Typology for Business Sustainability 391

14.4 Managing Business Sustainability: Organizational Characteristics 400

14.5 Conclusion 401

Summary 404

References 405

15 Conclusion 409
Sally Jeanrenaud, Jean-Paul Jeanrenaud & Jonathan Gosling

15.0 The Challenges: The One Planet Predicament 409

15.1 Sustainable Business: A One Planet Approach 411

15.2 Change for Good 414

15.3 Transforming Business Management Education 416

References 419

Index 421

At least five major strands of thought shape the content and style:

1 Business Serving Society
2 Integrating Planetary Boundaries and Social Foundations
3 Supporting the Transformation of Business and Management Education
4 Mainstreaming Sustainability within the MBA Curricula
5 Respecting Diversity of Voices