About the Author
JÖRG RECKHENRICH is artist and founder of Art-Thinking Consulting, and Professor of Innovation and Creativity at the Lorange Institute, Switzerland. He is also visiting lecturer at London Business School and ESMT Berlin. Named as one of the ‘Top 25 Management Thinkers of the year' by the management journal ‘Business Strategy Review', Jörg works with many prominent international firms. He has developed a tool for evaluating the creativity of top-level management in large corporations that has been adopted by a leading executive search firm.
MARTIN KUPP is a program director and member of the faculty at the European School of Management and Technology (ESMT), Berlin. His research interests focus on strategic innovation, corporate creativity and competitive strategy. Martin has widely published in journals like California Management Review, MIT Sloan Management Review, Business Strategy Review, Wall Street Journal, Rotman Magazine and the Economic Times of India. Martin has designed and taught on executive education programs for many multinational corporations like Allianz, Coca-Cola, MAN, Metro, Rosatom, Siemens, and ThyssenKrupp. He is an award winning case author, and conducts seminars on the writing and teaching of case studies at academic institutions around the world.