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What You Need to Know about Strategy

Jo Whitehead

ISBN: 978-0-857-08113-1 April 2012 Capstone 224 Pages

Out of stock


In any career in business, chances are that the time will come when someone will ask you to do a strategy for something.  Too often, this will be a cue for stress at work and sleepless nights. 

What You Need to Know about Strategy shows that it doesn’t have to be like this.  Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows:

  • That getting the right answers depends on asking the right questions
  • Why priorities matter
  • How to map out your internal and external situation
  • How to deal with uncertainty
  • How to make tough choices
  • What your brain does while you’re doing strategy

By cutting out the theory, and focusing on the things you need to know and do to come up with a killer strategy, this book means that you never need to panic again. 

Introduction 1

1 What Is Strategy? 3

2 From the Outside 37

3 From the Inside 71

4 Evolution 113

5 Issues and Options 145

6 The Priorities 183

7 Process 209

8 Engagement 245

On Your Way 277

Acknowledgements 281

Index 283