About the Author
MICHAEL B. HORN is the author and coauthor of multiple books, white papers, and articles on education. He is the head of strategy for the Entangled Group and a senior partner for Entangled Solutions, which offers innovation services to education institutions. He is also the co-founder of and a distinguished fellow at the Clayton Christensen Institute for Disruptive Innovation.
BOB MOESTA is an innovator, entrepreneur, and co-creator of the Jobs to Be Done Theory. The co-founder and president of the ReWired Group, Moesta is also a fellow at the Clayton Christensen Institute for Disruptive Innovation. He is a guest lecturer at The Harvard Business School, MIT Sloan School of Entrepreneurship, and Northwestern University's Kellogg School of Management.