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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

Denise Lee Yohn
Nov 2013
E-Book Print
From £18.99

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Enterprise Marketing Management: The New Science of Marketing

Dave Sutton, Tom Klein, Sergio Zyman
Jul 2003
E-Book Print
From £21.99

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Marketing Theory: Evolution and Evaluation

Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett
Oct 1988
Print
£179.95
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