About the Author
Linda Steg is lecturer in environmental psychology at the University of Groningen. Her research focuses on measuring, understanding and changing environmentally significant behavior, like household energy use and car use. She is president elect of Division 4 'Environmental Psychology', and treasurer of Division 13 'Traffic and Transportation Psychology' of the International Association of Applied Psychology (IAAP). She coordinates the sustainability network of the International Association of People-Environment Studies (IAPS).