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Membership Essentials: Recruitment, Retention, Roles, Responsibilities, and Resources, 2nd Edition

Sheri Jacobs, The American Society of Association Executives (ASAE)

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Road to Relevance: 5 Strategies for Competitive Associations

Harrison Coerver, Mary Byers

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The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity

Nathalie Laidler-Kylander, Julia Shepard Stenzel
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