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Expanding the Role of Philanthropy in Health Care: New Directions for Philanthropic Fundraising, Number 49




Expanding the Role of Philanthropy in Health Care: New Directions for Philanthropic Fundraising, Number 49

William C. McGinly (Editor), Kathy Renzetti (Editor)

ISBN: 978-0-787-98264-5 December 2005 Jossey-Bass 160 Pages


More effective health care giving across the globe

Philanthropy has become a critical source of funding for health care organizations around the world, expanding access and improving care for millions of people from all walks of life. Expanding the Role of Philanthropy in Health Care: New Directions for Philanthropic Fundraising details the current health care environment to assist health care development professionals in developing strategy for more impactful giving. Expert contributors provide insight on ROI, finance, stewardship, talent, conflict, and more, providing holistic background to serve as a platform for the development of more effective philanthropic programs.

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Editors’ Notes (William C. McGinly, Kathy Renzetti).

1. Maximizing fundraising’s strategic contribution (Stephen C. Falk)
This chapter addresses the key issues of philanthropy integration into the strategic initiatives and culture of the nonprofit health care organization.

2. Integrating fundraising into finance (Nick G. Costa)
This chapter seeks to increase understanding of the goals and pressures that the development office and the finance office face. It then presents a process and supporting strategies for integrating fundraising into financial needs that are consistent with the hospital’s vision and mission.

3. Successful strategies for effective stewardship (L. Alayne Metrick)
The concept of effective stewardship can be a powerful element in winning and retaining donors who have the continuing ability to make major gifts.

4. The fundraising CEO (Frank R. Hall)
This chapter presents the dramatically changing role of the CEO in the past century in creating a philanthropic culture.

5. Physician fundraising: Evolution, not revolution (Mara Hook, Jerry Mapp)
This chapter is a guide to how to engage physicians in the philanthropic process.

6. Hardwiring for maximum fundraising return on investment (James M. Greenfield)
Nonprofit boards of directors, administrators, fundraising staff, volunteers, and donors require a reliable and trustworthy method to evaluate fundraising results with consistency. Regular evaluations will improve results, document progress, and provide guidelines for reliable forecasts of future income and deliver maximum return on investment.

7. Don’t fill a position; recruit talent (Gail L. Freeman)
There are few decisions as critical as choosing new development leadership for a nonprofit institution. The process of recruitment is an opportunity for the institution to further define its culture and community, as well as its fundraising goals.

8. Attracting top talent and retaining stars (Claudia A. Looney, James K. Looney)
The fundraising profession has become an admirable career and one that has grown dramatically over four decades. This chapter shows what it takes to attract and keep top talent.

9. Performance benchmarking: Lessons on using performance benchmarks to maximize fundraising results (Stuart R. Smith)
This chapter draws on early outcomes and lessons learned from a volunteer national benchmarking collaboration of health care system fundraising executives. It addresses benchmarking as a management tool to evaluate fundraising performance.

10. Identifying points of conflict (Terry Upshaw Morgan)
This chapter examines current points of conflict as they relate to health care philanthropy and challenges philanthropic leadership to address these issues.

11. Sudden scrutiny of hospital billing and collections: Managing the oppositional crisis (Mary Anne Chern)
This chapter provides an overview of the recent scrutiny of hospital pricing and collections, reviews hospital billing problems, and looks at how the American Hospital Association and individual hospitals have responded to scrutiny.