The comprehensive and practical guide to successful fundraising-revised and updated
The Complete Guide to Fundraising Management, Second Edition provides a user-friendly road map for fundraising success in a highly competitive philanthropic environment. A practical how-to book tailored specifically to the needs of professional and volunteer fundraisers, it moves beyond theory to address the day-to-day problems faced in these organizations, and offers sound advice and proven solutions. The book and accompanying CD-ROM include all the tools, tips, and techniques you need to make your nonprofit stronger and find the resources you need. Inside you will find:
- The five principles of fundraising
- Resource development strategies
- Information management techniques
- Tips on prospect identification and market research
- Guidelines for running major gift programs
- Sections on fundraising by mail, by telephone, and through special events
- Capital and endowment campaign key success factors
No matter what your fundraising goal is-whether you need a detailed tour of the entire fundraising process or just a little help here and there—The Complete Guide to Fundraising Management, Second Edition is for you.
Table of contents
Chapter 1. Five Major Fundraising Principles.
Chapter 2. Your Organization and the Not-for-Profit World.
Chapter 3. Managing the Resource Development Function.
Chapter 4. The Case for Support and Fundraising Materials.
Chapter 5. Managing Information.
Chapter 6. Prospect Identification, Research, and Segmentation.
Chapter 7. Nurturing Relationships.
Chapter 8. Major Gift Programs.
Chapter 9. Direct and Select Mail Fundraising.
Chapter 10. Telephone Soliitations.
Chapter 11. Special Event Fundraisers.
Chapter 12. Grantsmanship.
Chapter 13. Planned giving.
Chapter 14. Capital and Endowment Campaigns.
Chapter 15. Human Resources.
Chapter 16. Evaluation.
About the CD-ROM.
New To This Edition
Thoroughly updated, this Second Edition provides a user-friendly road map for fundraising success in a highly competitive philanthropic environment.
"This is the book I wish I had when I started my journey as a developmental professional." (CharityChannel.com, May 2003)