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Crowdsourcing For Dummies

David Alan Grier

ISBN: 978-1-119-94385-3 March 2013 384 Pages


Give your business the edge with crowd-power!

Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business.

Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.

Introduction 1

Part I: Understanding Crowdsourcing Basics 7

Chapter 1: People Power: Getting a Feel for Crowdsourcing 9

Chapter 2: Getting to Know the Forms of Crowdsourcing and Crowdmarkets 19

Chapter 3: Infiltrating the Crowd 29

Chapter 4: Joining the Crowdforce 43

Part II: Looking at the Different Forms of Crowdsourcing 61

Chapter 5: Creating Crowdcontests 63

Chapter 6: Raising Money with Crowdfunding 79

Chapter 7: Making Use of Macrotasks 99

Chapter 8: Managing with Microtasks 125

Chapter 9: Combining the Intelligence of Self-Organised Crowds 145

Part III: Building Skill 161

Chapter 10: Engaging the Crowd with Your Project 163

Chapter 11: Instructing the Crowd 175

Chapter 12: Crowdsourcing with Social Media 187

Chapter 13: Picking Your Platform 203

Chapter 14: Managing Your Crowd 221

Chapter 15: Learning on the Job 241

Part IV: Getting All You Can Get from the Crowd 257

Chapter 16: Combining Microtasks and Preparing Workflow 259

Chapter 17: Crowd Reporting: Using the Crowd to Gather Information and News 273

Chapter 18: Initiating Innovation 287

Chapter 19: Preparing Your Organisation 309

Part V: The Part of Tens 317

Chapter 20: Following the Future of Crowdsourcing: Ten (Or So) Websites to Watch 319

Chapter 21: Ten Best Practices to Adopt 329

Chapter 22: Ten Success Stories 335

Chapter 23: Ten Crowdsourcing Blunders to Avoid 343

Index 353