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E-Book

$96.00

Economics of Strategy, 7th Edition

David Dranove, David Besanko, Mark Shanley, Scott Schaefer

ISBN: 978-1-119-17477-6 September 2015 544 Pages

E-Book
$96.00
WileyPLUS improves outcomes with robust practice problems and feedback, fosters engagement with course content and educational videos, and gives students the flexibility to increase confidence as they learn and prepare outside of class.

Description

Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.

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INTRODUCTION: STRATEGY AND ECONOMICS 1

ECONOMICS PRIMER: BASIC PRINCIPLES 8

PART ONE: FIRM BOUNDARIES

1. The Power of Principles: An Historical Perspective 37

2. The Horizontal Boundaries of the Firm 55

3. The Vertical Boundaries of the Firm 90

4. Integration and Its Alternatives 124

PART TWO: MARKET AND COMPETITIVE ANALYSIS

5. Competitors and Competition 155

6. Entry and Exit 186

7. Dynamics: Competing Across Time 214

8. Industry Analysis 247

PART THREE: STRATEGIC POSITION AND DYNAMICS

9. Strategic Positioning for Competitive Advantage 279

10. Information and Value Creation 320

11. Sustaining Competitive Advantage 349

PART FOUR: INTERNAL ORGANIZATION

12. Performance Measurement and Incentives 385

13. Strategy and Structure 419

14. Environment, Power, and Culture 456

Extended Coverage Expanded and updated treatment of key areas such as the economics of innovation, strategic sources, value creation, commitment and dynamics, emerging economies, information disclosure with examples of Facebook and Google, and the practice of using intelligence to identify a firm’s top competitors.

New Examples Additional examples with more variety of topics involving international business and business practices from the eighteenth century to present day.

Applications Practical applications through Financial Statement Analysis exercises that relate to real companies in virtually every chapter.

Easy Assessment New automatically graded multiple-choice test bank questions make assessment simple to create and schedule in WileyPLUS Learning Space.

WileyPLUS Learning Space addresses the challenges of student readiness and retention, and helps instructors and students improve learning outcomes by integrating course content with learning tools, assessment, and practice activities in one platform.

Designed to engage today’s student, WileyPLUS Learning Space is an easy way to help your students learn, collaborate, and grow. Using the Course Stream and dynamic e-textbook, students will ask more questions, share more insights, and see how their participation leads to progress.