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Dynamic Digital Marketing: Achieve Your Digital Marketing Goals and Maximise Your Profits to Grow Your Business

Hardcover

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€27.10

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Dynamic Digital Marketing: Achieve Your Digital Marketing Goals and Maximise Your Profits to Grow Your Business

Dawn McGruer

ISBN: 978-1-119-63588-8 December 2019 368 Pages

Hardcover
Pre-order
€27.10

Description

Work to live or live to work? On average, we spend a third of our lives at work - 90,000 hours, to be exact - yet many of us still struggle to meet our personal goals and achieve financial success. Not anymore! Now you can turn your passion into profit with insights from thought leader, author, public speaker and award-winning Digital Marketing expert, Dawn McGruer.

Dynamic Digital Marketing offers readers the ability to increase their online visibility and presence by using the author’s 8 Step ‘AWARD WINNING’ digital marketing framework. Digital Marketing is at the hub of any business, and this book aims to help you and your business:

  • Overcome obstacles and challenges related to marketing and online visibility and presence
  • Reach your audience, and attract your target market
  • Generate leads which turn into profitable customers
  • Equip you with all the skills and knowledge you need to navigate the digital marketing age

Acknowledgements

Introduction

Chapter 1: The Evolution of Digital

Chapter 2: Dawn of a new era

Chapter 3: Your Digital Journey

Chapter 4: Traditional V’s Digital Marketing

Chapter 5: The Digital Skills Gap & The Maths of Selling

Chapter 6: Digital Marketing Pitfalls to avoid

Chapter 7: The Dynamic Digital Marketing Model

Chapter 8: Search - The R.A.P.I.D Traffic Generator

Chapter 9: Social – The Proven Positioning Process

Chapter 10: Send – The C.L.E.A.N Customer Cultivator

Chapter 11: Substance – The C.R.E.A.T.I.V.E Content Communicator

Chapter 12: Sell – The Ultimate Reach & Retention Radar

Chapter 13: Sponsor – The Brilliant Brand Booster

Chapter 14: Strategy – The D.Y.N.A.M.I.C Digital Marketing Dynamo

Chapter 15: Score – The Radical Results Reaper

Chapter 16: 90 Day Plan – The Digital Marketing Challenge

Chapter 17: The Digital Challenge

Chapter 18: Digital Marketing Success Stories

Further Resources

Index