Table of contents
Foreword by C. Bernstein Schweiz
Part I Important Choices in Luxury Distribution
Chapter 1 The various models in luxury distribution
Chapter 2 Do Luxury Products Still Sell In Stores?
Chapter 3 Concept and design of a luxury boutique
Chapter 4 Online, Offline or O2O?
Part II Know and understand the client
Chapter 5 Putting the customer back in the centre
Chapter 6 Customer identification and CRM
Chapter 7 The challenges of offline and online integration
Chapter 8 Logistics Adapted to a Digital Culture
Part III Making Client Relationships More Meaningful
Chapter 9 Customer Behaviour in the Store or Online
Chapter 10 The Importance of Stores for Building Customer Relationships
Chapter 11 Customer Experience and Building Loyalty
Chapter 12 How the Internet has Shattered the Traditional Sales Model
Part IV Management Tools for Luxury Stores
Chapter 13 Location of Sales Points
Chapter 14 Managing Store Personnel: A Toolbox
Chapter 15 At What Price Should Products be Sold?
Chapter 16 Financial Analyses of Sales Points