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How to Stand Out: Proven Tactics for Getting Noticed



How to Stand Out: Proven Tactics for Getting Noticed

Rob Yeung

ISBN: 978-0-857-08425-5 August 2015 Capstone 248 Pages

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Win the respect you deserve

You probably already have the skills to be more fulfilled and successful. But sometimes it’s about showcasing these skills so that colleagues, customers, friends and the rest of the world can recognize what you do.

Drawing on extensive research and inspiring real-life examples, psychologist and bestselling author Dr. Rob Yeung guides you through proven techniques that will get you noticed for all the right reasons.

How to Stand Out shows you how to:
  • Utilize winning body language techniques
  • Incorporate the words that get people nodding in agreement
  • Supercharge your persuasive skills to sell products, pitch ideas, network, and socialize with friends
  • Boost your motivation to become more successful
  • Improve your confidence to get the results you desire


Praise for the Book

“We all need to sell ourselves and this book is a great, very readable guide on how to do that. This book is full of useful career advice – and brought to life by fascinating examples and often surprising insights.” Rhymer Rigby, writer for The Telegraph and Financial Times and author of 28 Business Thinkers Who Changed the World

How to Stand Out covers the latest evidence on body language, communication and persuasion. It’s a rigorously researched, compelling and sometimes surprising read no matter what your goals in life. You will undoubtedly learn something new.” Dr Tomas Chamorro-Premuzic, CEO of Hogan Assessments, and Professor of Business Psychology at University College London and Columbia University

“Engaging, no-nonsense and full of scientifically proven advice – an essential book for anyone wanting to outshine the crowd and get ahead in business and life.”Dr. Michael Sinclair, co-author of Mindfulness for Busy People, Founder & Clinical Director, City Psychology Group

 “An easy read with some well researched, practical and evidence backed advice. Definitely stands out from the crowd and can easily be applied straight away.” Paul Hughes, Executive Development Director at Cranfield School of Management

“An extraordinary book for everybody: Dr Yeung’s book presents a wealth of useful tips on how to build your confidence and stand out from the crowd. This book is a treasure trove of useful tips on how to outperform in a job interview, get promoted, win more customers, get your business funded or simply become more successful in life.” Professor Khalid Hafeez, Dean of The Claude Littner Business School at the University of West London

“Practical, accessible tips and techniques for making yourself more interesting to clients, customers, and friends!” Tamara Box, Partner and Global Chair of the Financial Industry Group at international law firm Reed Smith LLP

“Once again, Rob Yeung demonstrates how challenge can quickly become opportunity. He has the uncanny knack of identifying our insecurities, helping us view them from a different angle and transforming them into foundation stones for building new confidence. Whether you want to learn to ‘talk like TED’, present your best side at a job interview, or simply want to stand out from the crowd – this new book offers simple, clear and practical guidance. Like his previous books, this is another example of why Dr Rob Yeung stands out from other psychologists and coaches.” Malcolm Green, Creative Chairman at advertising agency Green Cave People

About the Author vi

Acknowledgements viii

Introduction 1

1 Boosting Self-belief and Debunking the

Confi dence Con 13

2 Persuading through Body Language and Nonverbal

Communication 47

3 Winning with Words 93

4 Augmenting Performance through Passion 161

Conclusions: Onwards, Upwards and Over to You 207

Notes 221

Index 229

"There are enough tips to make this useful reading for anyone wanting to ace that presentation" (The Times, September 2015)

"The book is full of great advice" (Frost Magazine, October 2015)

“Every now and then you can stumble across a book which is a little gem and you know you will go back to it time and time again.  How to stand out – Proven tactics for getting noticed by Rob Yeung is just one of those.” (B2B Marketing, October 2015)