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Infographics: The Power of Visual Storytelling



Infographics: The Power of Visual Storytelling

Jason Lankow, Josh Ritchie, Ross Crooks

ISBN: 978-1-118-31404-3 August 2012 264 Pages


Transform your marketing efforts through the power of visual content

In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content—such as infographics and data visualization—can accomplish this. With DIY functionality, Infographics: The Power of Visual Storytelling will teach you how to find stories in your data, and how to visually communicate and share them with your audience for maximum impact.

Infographics will show you the vast potential to using the communication medium as a marketing tool by creating informative and shareable infographic content.

  • Learn how to explain an object, idea, or process using strong illustration that captures interest and provides instant clarity
  • Discover how to unlock interesting stories (in previously buried or boring data) and turn them into visual communications that will help build brands and increase sales

Use the power of visual content to communicate with and engage your audience, capture attention, and expand your market.


1. Introduction 010

A Brief History of Infographics 014

The Purpose of This Book 018

What This Book Is Not 018

A Note on Terminology 019

How to Use This Book 024

Chapter 01. Importance and Efficacy: Why Our Brains Love Infographics 028

Varied Perspectives on Information Design: A Brief History 031

Objectives of Visualization 038

Appeal 040

Comprehension 044

Retention 050

Chapter 02. Infographic Formats: Choosing the Right Vehicle for Your Message 056

Static Infographics 060

Motion Graphics 074

Interactive Infographics 082

Chapter 03. The Visual Storytelling Spectrum: An Objective Approach 088

Understanding the Visual Storytelling Spectrum 090

Chapter 04. Editorial Infographics 112

What Are Editorial Infographics? 114

Origins of Editorial Infographics 122

Editorial Infographic Production 128

Chapter 05. Content Distribtion: Sharing Your Story 146

Posting on Your Site 149

Distribution Your Content 152

Patience Pays Dividends 159