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138 Ways to Generate New, First-time Gifts

138 Ways to Generate New, First-time Gifts

Scott C. Stevenson (Editor)

ISBN: 978-1-118-69175-5 May 2013 Jossey-Bass 48 Pages


In Stock



Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with proven methods and techniques for increasing revenue from first-time gifters. It delivers step-by-step procedures for motivating nondonors to give and explains how to increase success through direct mail, calls, phonathons, events, online giving, and more.

 Important topics covered include:

  • Motivating non-donors
  • Attracting first-time corporate donors
  • Annual giving strategies: Restricted gifts
  • Employee giving
  • Social media outreach
  • In-kind gifts
  • Increasing return on direct mail appeals
  • Online giving
  • Prospect research
  • Monthly and annual appeals
  • Expanding your prospect database

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.