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7 Measures of Success: What Remarkable Associations Do That Others Don't, Revised and Updated Edition

7 Measures of Success: What Remarkable Associations Do That Others Don't, Revised and Updated Edition

American Society of Association Executives (ASAE)

ISBN: 978-1-118-89129-2 January 2014 Jossey-Bass 176 Pages


ASAE's signature guide for successful associations, revised and updated

This update of ASAE's all-time bestseller retains the original book's focus on the disciplines that define remarkable associations and provides some insights on how those remarkable organizations fared in light of the economic challenges in the intervening years since the original publication was published.

Based on 15 years of data and original, objective research tailored to the association community's needs, 7 Measures of Success provides empirical data and seven success factors common among visionary nonprofits. Turn your organization from ordinary to extraordinary and discover how to:

  • Inspire a customer service-oriented culture
  • Align products and services with your mission
  • Process feedback from members and use the data to deliver results
  • Take actions that position your organization to adapt quickly

Without question, this is a must-read book for all levels of association professionals.

Foreword vii

Preface to the Revised Edition xiii

Preface to the First Edition xvii

Chapter 1: A Study of Differences 1

Chapter 2: Commitment to Purpose 11

Measure 1: A Customer Service Culture 12

Measure 2: Alignment of Products and Services with Mission 16

Chapter 3: Commitment to Analysis and Feedback 27

Measure 3: Data-Driven Strategies 28

Measure 4: Dialogue and Engagement 36

Measure 5: CEO as a Broker of Ideas 41

Chapter 4: Commitment to Action 45

Measure 6: Organizational Adaptability 47

Measure 7: Alliance Building 54

Chapter 5: Old Saws and Fresh Cuts 59

Chapter 6: Putting the 7 Measures to Work 73

Appendix A: Profiles of Remarkable Associations 81

Appendix B: Financial Ratio Comparisons 91

Appendix C: Research Methodology, Timeline, and Tools 95

Appendix D: Frequently Asked Questions 125

Appendix E: How to Measure the Measures 131

Appendix F: Participating Organizations 139

Contributors 141

Acknowledgments 143

Donors Acknowledgment 145

Index 147