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76 Ways to Increase Special Event Attendance

76 Ways to Increase Special Event Attendance

Scott C. Stevenson (Editor)

ISBN: 978-1-118-69217-2

May 2013, Jossey-Bass

46 pages

In Stock



Originally published by Stevenson, Inc., this practice resource provides readers with a wide assortment of strategies aimed at increasing attendance for special events. It includes a variety of techniques to promote events and strategies for attracting the intended constituents.

Important topics covered include:

  • Marketing and promoting events
  • How to increase ticket sales
  • Broadening an event's appeal
  • Market special events with new mobile applications
  • Offering transportation to increase attendance
  • Social media promotion
  • Event organization
  • Guidelines for hosting record-setting events
  • Entertainment
  • Donor attraction
  • Appreciation-themed events
  • Schedules and timing
  • Celebrity/VIP involvement
  • Pre-event coverage
  • Partnering/collaboration

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.