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AdWords For Dummies

AdWords For Dummies

Howie Jacobson

ISBN: 978-0-470-15252-2

Sep 2007

408 pages

Select type: Paperback

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Description

  • AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
  • This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
  • Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
  • Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
Introduction.

Part I: Becoming a Google Advertiser.

Chapter 1: Profiting from the Pay-Per-Click Revolution.

Chapter 2: Setting Up Your Starter Edition Account.

Chapter 3: Setting Up Your Standard Edition Account.

Part II: Launching Your AdWords Campaign.

Chapter 4: Discovering Your Online Market.

Chapter 5: Choosing the Right Keywords.

Chapter 6: Writing Magnetic Ads.

Part III: Managing Your AdWords Campaigns.

Chapter 7: Deciding Where and When to Show Your Ads.

Chapter 8: Improving Your Campaigns through Keyword Management.

Chapter 9: Getting It Done with AdWords Tools.

Part IV: Converting Clicks to Clink.

Chapter 10: Giving Your Customer a Soft Landing on Your Web Site.

Chapter 11: Following Up with Your Prospects .

Chapter 12: Building a “Climb the Ladder” Web Site.

Part V: Testing Your Strategies and Tracking Your Results.

Chapter 13: How You Can’t Help Becoming an Advertising Genius.

Chapter 14: Slashing Your Costs with Conversion Tracking.

Chapter 15: Making More Sales with Google Analytics.

Part VI: The Part of Tens.

Chapter 16: The Ten Most Serious AdWords Beginner’s Mistakes.

Chapter 17: Ten AdWords Case Studies.

Index.