About the Authors xvii
Part I Getting Started
1 How to Make Millions on Google and Other Search Engines: My 10-Step Approach 3
A Little History
My 10 Steps to Becoming an Affiliate Millionaire
My Message to You: Have Faith in Yourself
2 Learning about Affiliate Advertising 13
Getting Up to Speed
How Do I Get Started?
3 Learning about Search Marketing 23
Who Are Search Marketers?
What Is Search Marketing?
What Are Search and Content Networks?
What Are My Search Marketing Options?
Why Use Search Marketing to Promote Affiliate Programs?
Part II Launching Your Advertising Campaign
4 Joining Affiliate Networks 45
How to Join Affiliate Networks
5 Joining Affiliate Programs 71
What to Look For in an Affiliate Program
Identifying and Joining the Right Affiliate Programs
6 Creating Search Marketing Campaigns 89
Steps to Create a Campaign
Join Google AdWords and Create a Campaign
Join MSN adCenter and Create a Campaign
7 Reporting 131
Comparing the Results
8 Affiliate Advertising for Web Pages 139
Why Create a Web Site?
How Do I Start?
Web Sites That Can Use Affiliate Advertisements
What Types of Ads Can I Place?
Where Can I Get These Advertisements?
Where and When Should I Place These Ads?
Affiliate Ads as Your Primary Web Site Revenue
Designing a Web Site
Using Search Engine Optimization to Market Your Site
PART III MANAGING YOUR ADVERTISING CAMPAIGN
9 Performance Monitoring and Tuning 169
Why Monitor Performance?
10 Dealing with Mistakes 195
Learning from Mistakes
11 Growing Your Business: A Call to Action 207
Searching for New Opportunities
Reinvesting Profits to Support Future Growth
The Affiliate Millions Web Site
12 Working at Home: Legal and Tax Requirements 219
Self-Employment and Owning Your Own Business
Licensing and Legal Considerations
Taxes and Accounting
Appendix: Affiliate Advertising Resources 233