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Agile Innovation: The Revolutionary Approach to Accelerate Success, Inspire Engagement, and Ignite Creativity



Agile Innovation: The Revolutionary Approach to Accelerate Success, Inspire Engagement, and Ignite Creativity

Langdon Morris, Moses Ma, Po Chi Wu

ISBN: 978-1-118-95422-5 August 2014 400 Pages

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Find your company's unique innovation style, and nurture it into a powerful competitive advantage

Praised by business leaders worldwide, Agile Innovation is the authoritative guide to survival and success in today's "innovate-or-die" business world. This revolutionary approach combines the best of Agile with the world's leading methods of Innovation to present a crisp, articulate, and proven system for developing the breakthrough capabilities every organization must master to thrive today and tomorrow.

You already know that effective innovation doesn't happen by accident—it is achieved by careful design. Agile Innovation addresses the three critical drivers of innovation success: accelerating the innovation process; reducing the risks inherent in innovation; and engaging your entire organization and your broader ecosystem in the innovation effort.

The key frameworks described here build on the proven success of Agile to provide a comprehensive and customizable Innovation Master Plan approach to sustained innovation improvement in the five critical performance areas: strategy, portfolio, process, culture and infrastructure.

Major topics include: the power of Agile in the innovation process, how to overcome innovation risk, the best tools to evoke engagement and collaboration, branding as an integral element of innovation, and the best leadership skills and practices that create the special environment that enables transformative growth. Readers will learn specifically how to create better ideas, develop them more efficiently, and work together more profitably and effectively to achieve breakthroughs.

The insights offered in this book are highlighted in 11 detailed case studies illustrating the world's best innovation practices at Wells Fargo, Nike, Volvo, Netflix, Southwest Airlines, NASA,The New York Times, and others, in dozens of specific business examples, in two dozen powerful and unique techniques and methods, and a full set of implementation guidelines to put these insights into practice.

Key Insights:

  • Understand how to implement the many ways that innovation efforts can be accelerated to achieve even greater competitive advantage
  • Learn to create a culture of innovation, greater engagement, and rich collaboration throughout your organization
  • Discover how to reduce risk and accelerate learning
  • Implement your own unique plan to enhance collaborative innovation, from leadership through operations
  • Integrate key agility principles into your strategic planning decisions for sustained improvement
  • Explore dramatic new approaches to open innovation that optimize large scale innovation
  • Apply the latest and best technology tools to enhance innovation, reduce risk, and promote broad participation.

This is a must read book, a practical guide for fostering a culture of innovation, nurturing creativity, and efficiently developing the ideas that drive strategic growth.

And since innovation is not imitation, you know that copying the ideas and strategies of other successful organizations will not produce the desired outcomes. Hence, all leaders must develop their own way of innovating and nurture the right style of collaborating for their own organization. This book will guide you to find your own unique pathways to success.

Blaze your own trail to the high levels of innovativeness and organizational agility by learning from the expert guidance and practical, actionable advice offered throughout this important book.


Mastery of Innovation xviii

Why Don’t Large Firms Innovate? xix

Part I The Innovation Revolution 1

Chapter 1 Starting at Sprint Zero: A Better Way to Innovate 5

Wait, Is There . . . Resistance to Change? 8

The Secret Sauce of Innovation 10

Be Your Own Revolution 17

Chapter 2 Becoming Agile Rapidly and Painlessly 21

Individuals and Interactions 23

Working Innovations 25

New Habits 27

Customer Collaboration 27

Adapt or Die 30

The Challenge 31

Chapter 3 Transforming How We Work 34

Innovating Is Learning 36

Transforming Ideation 38

From Insight to Disruption 40

The World Is Changed 41

Transforming Execution: From Assumptions to Evidence 49

Transforming Time: From Meetings to Productivity 50

Transforming Organizations 52

Summary: Eight Organizational Principles 54

Chapter 4 Thriving in Change 59

Defining the Innovation Process 60

Change and Mind-set 62

A Framework for Transformation 66

The Innovation Master Plan 67

Part II Managing Innovation for Tomorrow 71

Chapter 5 Accelerating Success 73

The Need for Speed 73

The Scrum and the Sprint 75

The Agile Software Sprint 78

Innovation and Extreme Sports at Wells Fargo 80

Uncertainty 81

The Agile Innovation IdeaScrum 82

Social Workflow 89

The Research Cycle: Need Finding, Modeling,

Ideation, and Prototyping 92

Volvo + Apple + Symbio + Agile = Creating a New In-Car Interface in Record Time 101

The Agile Innovation Process 105

Chapter 6 Reducing Innovation Risk 115

A System for Innovation 116

Strategy for Agile Innovation 118

Four Types of Innovation 125

Innovation Portfolio Design 128

Portfolio Success Factors 139

Measure to Manage 140

Broader Innovation Portfolio Metrics 142

Automating Portfolio Management 144

Summary 148

Chapter 7 Engaging with Collaborative Teams 150

Transcending Limitations 150

What Is Innovation? 152

People Are the Core 153

The Virtuous Cycle: Key Elements of the

Innovation Culture 155

Promoting Comprehensive Transformation at Wells Fargo 165

Summary: Innovation Culture Metrics 169

Chapter 8 Building Agile Innovation as a Core Competence 171

Agile Coaching 172

Facilitating and Managing Collaboration 173

Removing Roadblocks 178

Orchestrating Team Rhythm 179

Innovation Is a Team Sport 181

Summary: Courage Is a Core Competence 184

Part III Leading the Revolution: From Plans to Actions 187

Innovate as If Your Life Depends on It 187

Chapter 9 Developing Agile Leadership 189

How Apollo 13 Was Able to Return to Earth 190

Is Failure an Option? 198

Leadership and Uncertainty 198

Don’t Settle 199

The Self-Actualized Innovator 200

Maslow’s Hierarchy of Needs 201

Self-Actualizing Organizations 203

Metavalues 204

Action Steps: It’s All about Leadership 206

What Is Your Passion? 207

Chapter 10 Cultivating Core Creativity 209

Seeing More Deeply 210

Multivisioning 216

Great Stories 219

Practice 220

From Fear to Flow 223

Chapter 11 Achieving an Iconic Brand 226

Branding and Totems 227

Overcoming Brand Blind Spots: A

Case Study 228

Brands and Archetypes 231

Storytelling 237

The Business PanoramaTM 239

Creating Your Icon 244

Chapter 12 Optimizing Your Infrastructure 246

Exploration and Production 247

Dealing with Uncertainty 248

The Virtual Infrastructure 249

Collaboration and Ideation 249

Workflow 250

Portfolio Management 250

Engagement 251

Connectability 252

Dashboards 252

Engagement in a Shared Mental Space 252

Facilitating Innovation 257

The Physical Workplace for Innovation 259

Summary 263

Chapter 13 Advancing Open Innovation 265

Engaging Smart People in Your Innovation Effort 265

Agile + Open = Ecosystem Innovation 269

Openness in Business Ecosystems 271

Technology-Enabled Openness 272

IdeaXML 273

The Next Generation Tool Set 279

The Promise of Intelligent Openness 281

Chapter 14 Traveling the Road to Revolution 284

10 (Easy) Steps 284

The Revolutionary Leader: What Kind of Revolutionary Are You? 288

The Power of Commitment 290

Chapter 15 Using Agile Strategy to Shape Your Organization’s Future 293

Acceleration 294

Agile Strategy: The Evolution of Innovation 296

Three Eras of Innovation Tools 298

Agile Strategy and the Acceleration of History 302

The Approaching Singularity 306

The Agile Economy 307

Our Conclusion: Agile Capitalism 308

Appendix A Critical Questions 315

Questions About You 315

Innovation as a Process 317

Corporate Culture and Management 318

Competition 320

Intellectual Property (IP) 320

Customers 321

Strategy and Leadership 321

Appendix B Resources for Your Revolution 324

The 12 Agile Principles Adapted for Innovation 324

The Eight Cs of Transformational Change 325

The Elevator Test Statement 326

Ideation Lenses and Perspectives for Multivisioning 327

The Business PanoramaTM 329

Appendix C Definitions 330