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And Now a Few Laughs from Our Sponsor: The Best of Fifty Years of Radio Commercials

And Now a Few Laughs from Our Sponsor: The Best of Fifty Years of Radio Commercials

Larry Oakner

ISBN: 978-0-471-26329-6 October 2002 212 Pages




Classic radio ad campaigns from the last fifty years, and how theyused humor to win over audiences
And Now a Few Laughs from Our Sponsor offers an in-depth look atsome of the most successful and entertaining radio ads from thelast half century, presented by advertising veteran Larry Oakner.An accompanying CD-ROM allows readers to listen to the fascinatingand funny advertisements that chronicle radio history. Extensiveinterviews with account executives, clients, producers, and actorsoffer a unique perspective on the development of humorous radioadvertising over the years and what it takes to create a memorableand effective campaign. And Now a Few Laughs from Our Sponsor showsadvertising professionals how to maximize just sixty seconds ofairtime to win customers over and provides original recordings ofsome of the most fun and enlightening advertising ever produced.
Preface: When I First Tuned In.


Introduction: Laughter Is Good for Business.

When Advertising First Got Funny.

Piel's Beer: The Fresh and Timely Humor of Bob and Ray.

Contadina Tomato Paste: Stan Freberg Takes Comedy Seriously.

Bell Brand Potato Chips: Mal Sharpe's Interviews Are Fresh, Crisp, and Yummy.

Blue Nun Wine: Stiller and Meara Give a Product a Personality.

Time Magazine: Dick and Bert Showcase Fanatical Devotion.

Laughing Cow Cheese: Joy Golden Writes the Way People Really Talk.

Molson Beer: Anne Winn and Garrett Brown Understand Good Timing.

Motel 6: The Richards Group Leaves a Light On for the Brand.

Ortho Antstop Fire Ant Killer: Radio Savant Goes Straight for the Announcer.

Have You Heard the Latest?: The Fundamentals of Radio's Future.



CD Tracks and Credits.


About the CD-ROM.

About the Author.