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Answering Questions: Methodology for Determining Cognitive and Communicative Processes in Survey Research

Answering Questions: Methodology for Determining Cognitive and Communicative Processes in Survey Research

ISBN: 978-0-787-90145-5

Sep 1995, Jossey-Bass

469 pages

Select type: Hardcover


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1. Introduction
Part One: Interactional Analysis
2. Using Behavioral Coding to Indentify Cognitive Problems with Survey Questions(Floyd Jackson Fowler Hr., and Charles F. Cannell)
3. Questionnaire Pretesting: Computer-Assisted Coding of Concurrent Protocols(Ruth N. Bolton and Tima M, Bronkhorst)
4. From Paradigm to Prototype and Back Again: Interactive Aspects of Cognitive Processing in Standardized Survey Interviews(Nora Cate Schaffer and Douglas W. Maynard)
Part Two: Verbal Protocols
5. The Validity and Consequnces of Verbal Reports About Attitudes (Timothy D. Wilson, Suzanne J. LaFleur, and D. Eric Amderson)
6. Expanding and Enhancing the Use of Verbal Protocols in Survey Research(Barbara Bickart and E. Marla Felcher)
7. Integrating Questionnaire Design with a Cognitive Computational Model of Human Question Answering(Arthur C. Graesser. Sailaja Bommareddy, Shane Swamer, and Jonathon M. Golding)
Part Three: Other Methods for Determining Cognitive Processes
8. Cognitive Interviewing Techniques: In the Lab and in the Field(Theresa J. DeMaio and Jennifer M. Rothgeb)
9. Cognitve Techniques in Interviewing Older People(Jared B. Jobe, Donald M. Kellerm, and Albert F. Smith)
10. An Individual Differences Perspective in Assessing Cognitive Processes(Richard E. Petty and W. Blair G. Jarvis)
11. A Coding System for Appraising Questionnaires(Judith T, Lessler and Barbara H. Forsyth)
12. Exemplar Generation: Assessing How Respondents Give Meaning to Rating Scales(Thomas M. Ostrom and Katherine M. Gannon)
13. The How and Why of Response Latency Measurement in Telephone Surveys(John N. Bassili)
14. Implicit Memory and Survey Measurement(Mahzarin R. Banji, Irene V. Blair, and Norbert Schwarz)
15. Use of Sorting Tasks to Assess Cognitive Structures(Marilynn B. Brewer and Layton N. Lui)
Part Four: Conclusion
16. How Do We Know What We Think They Think Is Really What They Think?(Robert M. Groves)