About the Author.
Polishing the Apples.
Time-and-Motion Man and The Mad Inventor.
Why Every Brand Encounter Counts.
The Clipboard and the Copywriter.
Posh Spice & Persil.
Benjamin Franklin and the Kuala Lumpur Question.
The Steak & Kidney Pie That Wasn’t.
Why is a Good Insight Like a Refrigerator?
- GREAT CONTENT: The ‘thought pieces’ in the book are serious pieces of work, but presented by a master of copywriting in very user-friendly language. Chapter titles include ‘Polishing the Apples’, ‘Time and Motion Man and the Mad Inventor’, ‘Posh Spice and Persil’ and ‘Benjamin Franklin and the Kuala Lumpur Question.’