ISBN: 978-1-405-19913-1 April 2010 Wiley-Blackwell 352 Pages
Providing an introduction to Saussure and a review of his legacy across structural, symbolic, and cognitive anthropology, Preucel goes on to present the Peircian alternative and highlights its influence on pragmatic anthropology. Of special interest are the discussions of the interrelations of structuralism and processual archaeology, poststructuralism and postprocessual archaeologies, and cognitive science and cognitive archaeology. The author offers two original case studies demonstrating how material culture pragmatically mediates social relations- one focusing on the aftermath of the Pueblo Revolt from 1680-1694 and the other on the New England utopian community of Brook Farm from 1842-1846.
Throughout his analysis, Preucel emphasizes the close links between archaeology and other social sciences. But he also contends that archaeology, by virtue of the powerful ideological character of the past, can open up new spaces for discourse and dialogue about meaning, and, in the process, make a valuable contribution to contemporary semiotics.
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Table of contents
List of Tables.
What is Semiotics?.
Archaeology and Semiotics.
Theorizing Material Culture.
Organization of Book.
Part I. Signs of Meaning.
2. Saussure and his Legacy.
Ferdinand de Saussure.
Semiology and Structural Lingustics.
Saussure and Modern Linguistics.
Symbolic and Cognitive Anthropology.
3. The Peircian Alternative.
Charles Sanders Peirce.
Peirce and Modern Philosophy.
Peirce and Modern Linguistics.
The Life of the Sign.
4. Pragmatic Anthropology.
Self and Social Identity.
Material Culture Meanings.
Part II: Aspects of a Semiotic Archaeology.
5. Structuralism and Processal Archaeology.
A Brief History of Processual Archaeology.
Rules and Representations.
Ideology and Structural Marxism.
6. Poststructuralism and Postprocessual Archaeologies.
A Brief History of Postprocessual Archaeologies.
From Structure to Practice.
Reading Material Culture.
Material Culture as Text.
7. Cognitive Science and Cognitive Archaeology.
A Brief History of Cognitive Archaeology.
The Evolution of Mind.
Part III: Archaeological Case Studies.
8. Brook Farm and Architecture of Utopia.
The Brook Farm Historical Site.
Semiotic Ideologies of Social Reform.
Houses as Social Actors.
Representing Brook Farm.
9. In the Aftermath of the Pueblo Revolt.
The New Mexico Colony.
The Pueblo Revitalization Movement.
“Living in Accord with the Laws of the Ancestors”.
Social Dynamics at Kotyiti Pueblo.
Regional Settlement Pattern.
Signs of the Times.
10. Material Meanings in Practice.
On Cables and Chains.
Integrating Words and Things.
Towards a Pragmatic Archaeology.