PART 1: STARTING A DESIGN FIRM.
Deciding to "Go on Your Own".
Marketing and Sales.
Negotiating Fees and Contracts.
Organization and Personnel.
Legal and Ethical Issues.
Resources and Support.
Strategic and Business Plans.
Planning for Excellences.
Potential Cuases of Failure.
Launching your Firm.
Appendix A. Study Guide.
Appendix B. Charting Your Course.
PART 2: OWNERSHIP TRANSITION.
Ownership Transition Options.
Determining Candidate Selection Criteria and Communicating Founders? Expectations.
Valuing the Firm: How Much is it Worth?
Making the Purchase Affordable: Ownership Transfer Mechanisms.
Design the Ownership Transition Program.
Getting the Ownership Transition Program Started.
Documenting the Ownership Transition Program.
Choosing the Form of Entity.
Developing Leadership in the Firm.
Preparing for Future Transition.