About the Author
BILL MCFARLAN is Managing Director if The Broadcasting Business, one of Britain's leading media consultancies and communications training companies. He works with leading companies across Europe, building the confidence of senior executives in dealing with television interviews and in making major announcements. Bill's spent 30 years as a journalist and broadcaster, and is now the author of the best-selling communications handbook Drop the Pink Elephant, first published by Wiley Capstone in 2003. He's presented TV programmes as devices as BBC Breakfast News and World's Strongest Man. Bill's a regular speaker at conferences and a passionate advocate of confidence-building techniques.
DR. ALEX YELLOWLESS is Medical Director of the Priority Hospital, Glasgow. He studied medicine at Edinburgh University and is a member of the Royal College of Psychiatrists. Alex Practices clinically as a consultants psychiatrist and has special expertise in the treatment of eating disorders. Interested in the development of emotional health, he runs conferences, seminars and workshops on building self-confidence and maximizing personal potential.