Skip to main content

Atomic: Reforming the Business Landscape into the New Structures of Tomorrow

Atomic: Reforming the Business Landscape into the New Structures of Tomorrow

Roger Camrass, Martin Farncombe

ISBN: 978-1-841-12607-4

May 2004, Capstone

270 pages



In Atomic the authors' revolutionary theory is put to the test. Looking across all sectors of business, including retail banking, financial services, telecommunications, IT and consultancy, carbon-based corporations (oil and gas companies), and consumer products companies, Camrass and Farncombe discover some real eye-openers, including how truly more efficient these industries become by a change in corporate structure.

The implications for individuals are equally profound and far-reaching. It might take a decade, but it will happen, and nothing will be the same again. Welcome to the Atomic Corporation.




1 The Countdown Begins.

Part 1: Causes.

2 New Wave Connections.

3 Land of the Giants.


Part 2: Collapse.

4 What is an Atom?

Part 3: Consequences.

5 Winning Strategies on the Atomic Road.

6 Atomic Me!

7 Industrial (R)evolution.

Part 4: Changes.

8 Relational Capital.

9 Keep the Best and Ditch the Rest.

10 Big Is Not Beautiful.

11 Change IT!

12 Atomize Now!

Part 5: Corporate Re-formation.

13 Corporate Re-formation.


“A radical view of the business future … If the authors are right, we’re on the edge of a revolution.” (Research Magazine, April 2004)

“… a highly readable account of the way in which organisational and individual working relationships have changed and will continue to change…” (Professional Manager, March 2004)