DescriptionPractical, big-picture guidance toward a mastery of social media benefits and the risks to avoid
Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics.
- Shows how to ensure your business has adequate metrics in place to capitalize on social media while protecting itself from excessive risk
- Reveals how to ensure your social media strategy is aligned with your business's goals
- Explores the risk and compliance issues every business must consider when using social media
- Includes a sample audit program
Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media.
Introduction: Why Should Anyone Care About Social Media?
Chapter 1 Social Media: An Overview.
Definition of Social Media.
History of Social Media.
A Minefield of Opportunities and Risks.
Chapter 2 Social Media: A Corporate Strategy.
Delivering Value: If Nothing Else — Listen and Learn.
Delivering Value: The Social Media Strategy.
The Evolution of Social Media Strategy.
Developing the Strategy.
The Social Media Plan.
Applying Social Media to Achieve Business Objectives.
Chapter 3 Monitoring and Measuring.
How It Can Go Wrong and What To Do.
Chapter 4 Social Media Policies.
The Social Media Policy Team.
Internal and External Stakeholders.
Elements of an Effective Social Media Policy for Internal Stakeholders.
Elements of an Effective Social Media Policy for External Stakeholders.
Social Media Policy Training.
Chapter 5 Social Media Risks.
Strategy and Planning Risks.
Execution and Process Risks.
Other General Risks.
Chapter 6 Social Media Governance.
Boards of Directors.
Committee Makeup/Department Feedback.
Legal, Compliance, and Risk Assessments.
Chapter 7 The Social Media Audit.
Appendix A Chapter Links.
Appendix B Common and Popular Social Media Tools and Platforms.
Appendix C Common and Popular Social Media Monitoring Tools.
Appendix D Links to Publicly Available Social Media Policies.
Appendix E Links and Information Regarding Regulation, Guidelines, and Legal Issues Involving Social Media.
About the Authors.