Data-driven decisions are driving the global knowledge economy. To get the edge, graduates need the power of statistical analysis to create business insight. This fourth edition of Australasian Business Statistics empowers you to make informed decisions based on real‑world issues. The cross-functional author team has channelled their expertise to create a concise 15‑chapter structure that empowers students with the quantitative analysis techniques they need to succeed in tomorrow’s business world. It also provides examples from the local region, real business issues and applications.
Australasian Business Statistics, Fourth edition, provides students with a highly practical problem‑solving approach to prepare them for the real business world.
Key features xiii
Real-world issues at a glance xiv
CHAPTER 1 introduction to statistics 1
CHAPTER 2 Charts and graphs 13
CHAPTER 3 Descriptive summary measures 47
CHAPTER 4 Probability 93
CHAPTER 5 Discrete distributions 135
CHAPTER 6 the normal distribution and other continuous distributions 169
CHAPTER 7 sampling and sampling distributions 193
CHAPTER 8 statistical inference: estimation for single populations 227
CHAPTER 9 statistical inference: hypothesis testing for single populations 261
CHAPTER 10 statistical inferences about two populations 311
CHAPTER 11 Analysis of variance and design of experiments 367
CHAPTER 12 Chi-square tests 409
CHAPTER 13 simple regression analysis 435
CHAPTER 14 Multiple regression analysis 479
CHAPTER 15 time-series forecasting and index numbers 513
Chapter case revisited: Forecasting at Combaro Ltd 559
Key terms 563
Key equations 563
Review problems 564
Appendix: Tables 569
• Statistical techniques used in business are comprehensively covered.
• Data analysis using Excel is integrated throughout the text.
• Local examples are used to demonstrate the importance of statistics in business.
• ‘Opening vignette’ features show the relevance of statistics and how data is used in business through a series of local case studies.
• ‘Misuse of Statistics’ helps you avoid the pitfalls of using statistics incorrectly in business scenarios.