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Become the Real Deal: The Proven Path to Influence and Executive Presence

Become the Real Deal: The Proven Path to Influence and Executive Presence

Connie Dieken

ISBN: 978-1-118-80970-9

Jul 2013

240 pages



Become the real deal and you’ll become the leader you’re meant to be.

If you want to make change in your organization and in your world, and advance your own career, you need to become a person who can effectively influence others to take action. When looking to bring about organizational change of any kind, the main skill required is influence. Nothing will help your cause more than being able to effectively influence others to take action. Become the Real Deal presents a modern and practical approach to leadership that yields unlimited dividends for leaders at all levels. Author Connie Dieken calls these dividends your Return on Influence® (ROI).

You’ll discover your own Centers of Influence through a series of visual dashboards and learn how to capitalize on these Centers of Influence to become the powerful, purposeful authority you’re meant to be.

  • Readers will learn how to override personal influence-killing tendencies, such as narcissism, anxiety, long-windedness, silence, social façades, and invisibility.
  • Connie Diekenis the country’s foremost Fortune 500 communication coachan executive coach to the world’s top brands, an Emmy award winning former TV news anchor, reporter, and inductee of the Radio/Television Broadcasters Hall of Fame. 

For anyone seeking to be the “real deal,” this book uncovers the strengths and skills you need to gain influence and lead your organization to success.

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Foreword Marshall Goldsmith ix

Introduction What Is the Real Deal? 1


How You Experience Yourself 19

CHAPTER ONE What Is Inner Presence? 21

CHAPTER TWO Centered Inner Presence 25

CHAPTER THREE Too Little: The Worrier 43

CHAPTER FOUR Too Much: The Egotist 63

Inner Presence Action Plan 83


How You Reveal Your Messages 85

CHAPTER FIVE What Is Verbal Presence? 87

CHAPTER SIX Centered Verbal Presence 91

CHAPTER SEVEN Too Little: The Mouse 109

CHAPTER EIGHT Too Much: The Motor Mouth 123

Verbal Presence Action Plan 144


How Others Experience You 145

CHAPTER NINE What Is Outer Presence? 147

CHAPTER TEN Centered Outer Presence 153

CHAPTER ELEVEN Too Little: The Ghost 173

CHAPTER TWELVE Too Much: The Pretender 189

Outer Presence Action Plan 203

Bringing It All Together Becoming the Real Deal 205

Acknowledgments 211

About the Author 213

Index 215