About the Author
Robert Noteboom is an independent strategy consultant, prior to which he was Associate Director Customer Value Management at PricewaterhouseCoopers. He is also lecturer for e-Business Strategy at Nyenrode University, the Netherlands.
Both authors were involved in the founding of MeyerMonitor, a management consulting company dedicated to improving organizational effectiveness by helping global companies focus on their strategic agenda via a ‘digital dialogue’. Since its founding in 1998 MeyerMonitor has applied the models and methodologies on which this book is based in various projects, serving many large multinational companies and generating a wealth of positive research data.