About the Author
Jagdish Parikh is an internationally renowned business executive and management seminar leader. He is Managing Director of the Lemuir Group of Companies (India). He is also President of the Indo-European Business Development Centre, co-founder and Vice Chairman of the World Business Academy (USA), and a visiting professor at several international management institutes and multinational corporations.
Ronnie Lessem is Reader in International Management at the City University Business School, London, UK.