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Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

Kevin Nalty, David Meerman Scott (Foreword by)

ISBN: 978-0-470-87761-6

Aug 2010

256 pages

$16.99

Description

Promote your product using the most visceral form of social media-online video

Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.

  • Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians
  • Foreword by veteran vlogger David Meerman Scott
  • First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting
  • Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making

Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.

Foreword (David Meerman Scott).

Acknowledgments.

About the Author.

Introduction.

Chapter 1 The Least a Marketer Needs to Know.

Chapter 2 Flavors of Video: From Skateboarding Cats to Pro.

Chapter 3 Viral Video Is Dead.

Chapter 4 Video’s Role in the Marketing Funnel.

Chapter 5 The Most Visceral Form of Social Media.

Chapter 6 Inside YouTube.

Chapter 7 Agencies Searching for Role.

Chapter 8 Learning from Online-Video “Stars.”

Chapter 9 Marketing via Webstars.

Chapter 10 Paid Video Advertising.

Chapter 11 Measuring ROI and Performance of Online Video.

Chapter 12 Video and Search Engine Optimization.

Chapter 13 How to Get Popular on YouTube.

Chapter 14 Can You Make Money from Online Video?

Chapter 15 Guerrilla Video for Entrepreneurs and Cause-Related Marketing.

Chapter 16 Learning from Obama Girl by Ben Relles.

Chapter 17 Insider Information: Behind the Curtain.

Chapter 18 The Future of Online Video.

Notes.

Index.