DescriptionPersonal tales of perseverance and beer making from the founder of Sierra Nevada Brewing Co.
Beyond the Pale chronicles Ken Grossman's journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co., one of the most successful craft breweries in the United States. From youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations of building a brewery that produces more than 800,000 barrels of beer a year while maintaining its commitment to using the finest ingredients available. Since Grossman founded Sierra Nevada in 1980, part of a growing beer revolution in America, critics have proclaimed his beer to be "among the best brewed anywhere in the world."
- Beyond the Pale describes Grossman's unique approach to making and distributing one of America's best-loved brands of beer, while focusing on people, the planet and the product
- Explores the "Sierra Nevada way," as exemplified by founder Ken Grossman, which includes an emphasis on sustainability, nonconformity, following one's passion, and doing things the right way
- Details Grossman's start, home-brewing five-gallon batches of beer on his own, becoming a proficient home brewer, and later, building a small brewery in the town of Chico, California
Beyond the Pale shows how with hard work, dedication, and focus, you can be successful following your dream.
Chapter 1 A Toaster, a Dryer, and a Glimpse of Things to Come 1
Chapter 2 Chico 25
Chapter 3 Pioneer Days 39
Chapter 4 Materials and Ingredients 65
Chapter 5 A Bag Full of Dreams but Empty Pockets 81
Chapter 6 To Market, To Market 91
Chapter 7 Growing Pains 109
Chapter 8 Moving On Up 125
Chapter 9 The Time of Troubles 147
Chapter 10 The Winchester Mystery Brewery 163
Chapter 11 Fork in the Road 175
Chapter 12 Germinating a Workforce 183
Chapter 13 New Millennium, New Challenges 199
Chapter 14 Doing the Right Thing 207
Chapter 15 Good Is Not Good Enough 217
Chapter 16 The Future 235