1. Persistence Pays.
2. The First Steps.
3. Financing Cobra.
4. Look After Your Product.
5. The Cobra Family.
6. "My Name Is Dave and I'm A Curryholic".
7. Restless Innovation.
8. Putting Something Back.
9. When The Going Gets Tough.
10. Going Global
"Business tips from Lord B are dispersed within a biography" (Financial Times, February 2007)
"a very informative and refreshing book, if Carlsberg made a book, it wouldn't be as good as this one. (Beat Magazine, February 2007)
"As well as telling the stories behind Bilimoria and Cobra, the book offers business tips and interviews with key players at Cobra.” (Off Licence News, February 2007)
"Like Cobra itself, the book is refreshing, easily digestible, and won't leave you feeling bloated as many entrepreneurial books ..." ( City AM, 1ST March 07)
business master class called Bottled for Business" ( The Telegraph , February 2007)
"...advice for prospective business owners in (Bilimoria) own enthusiastic style".( Smallbusiness.co.uk, February 2007)
"Bilimoria's guide to help aspiring entrepreneurs make it in the branded world reads like a dream…engaging to the very end…" ( Start your business magazine, February 2007'
"The success of the brand and the lessons learned from it are the main thrust of an informative book.... " ( the Guardian, 23 February 2007)
"the book will help anyone interested in taking a good idea and turning it into a successful business." ( Redhotcurry.com)
"Like Cobra Beer itself, the book is refreshing, easily digestible, and won't leave you feeling bloated as many entrepreneurial text-books out there might..." (City Am, 1st March 2007)
"In his new book, Bottled for Business, which chronicles the Cobra story, Bilimoria predicts that by 2014, his beer will be a billion-dollar brand." (Director, March 2007)
"Bottled for Business tells the story of entrepreneur Karan Bilimoria, founder of Cobra Beer, and how he made Cobra one of the fastest growing beer brands in the UK and a successful global business in just 15 years." ( The Grocer, 3rd March 2007)
“It is honest about incipient mistakes and is imaginatively designed, with plenty of ‘top tips’…” (Professional Manager, May 2007)
“Every bit as good as the beer itself” (Sir Richard Branson) (Tandoori Magazine, March 2007)
‘If you read Bilimoria’s book – and you should – you can’t help but be struck by the influence of his father.’ (Edge Magazine, May 2007)
"…Karan shares his inspiring story of building an award-winning consumer brand from scratch." (First Voice, June/July 2007)