About the Author
Linzi Boyd left school at 15 and went from working in a clothes shop to opening one of her own by the age of 18. Linzi bought Replay and Diesel in Paris and Milan, bringing them into the UK for the first time, before selling the shop aged 20 to set up a footwear brand with a successful shoe designer. 'Stride' sold 150,000 pairs in the first season and had 7 distribution channels on a global platform, with shoes in the design museum as design classics next to Evian bottles, and worn by Robbie Williams and the Beastie boys.
Linzi sold the company to Caterpillar when she was age 24 and formed Surgery PR, which developed into Surgery Group, one of the leading PR agencies in London, with 7 different businesses focussed on Building, Revitalising and Refreshing Brands. Surgery Group work with Marc Newson, Superdry, G-Star, Alexa Chung and Superga, Wrangler, Pringle, Top Shop, Rankin, Rita Ora, Aldo, Desigual, Lacoste, Givenchy eyewear, Tinie Tempah and Disturbing London.
Linzi has has appeared on several TV shows and segments, including 'Say No To The Knife', which she presented, and regular appearances on BBC Breakfast and Channel 4.