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Brand Famous: How to Get Everyone Talking about Your Business

Brand Famous: How to Get Everyone Talking about Your Business

Linzi Boyd

ISBN: 978-0-857-08491-0

Oct 2014, Capstone

288 pages

$16.99

Description

"This is a brand book like no other, and I heartily recommend it. Enjoy"
—Dylan Jones, Editor-In-Chief, GQ

Make your business a house-hold name

Don't let your business fade into the background. It's time to STAND OUT and get seen! There are so many brands out there – in all sectors – you need yours to shine above the competition. It's time to take your brand to the next level. And that's what Brand Famous helps you do. Whether you want to BUILD, RENOVATE or just REFRESH your brand. Written by Linzi Boyd, a savvy entrepreneurial brand guru whose glamorous communications agency has helped elevate some of the country's most famous high-street, consumer brands, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples. Linzi maps out five stages to work through from discovering the true essence of your brand to nailing that all-important recognition. You can use the same exact tools and processes that Linzi uses with some of the country's most famous brands. 

  • Discover what tactics will actually make your business or product a desirable, recognisable brand
  • Learn how to maximize 'new school' brand building approaches for today's consumer world
  • Gain insights on common mistakes to avoid when building your brand
  • Read about some of Linzi’s recent campaigns from recognised household brand names
  • Be guided through the five-step process required to achieve stand out status

"An easy-peasy step-by-step guide to achieving what all businesses need - reputation, desirability, accessibility and, of course, love"
—Tiffanie Darke, Editor, Style, The Sunday Times

"Essential reading for anyone wanting to grasp the fundamentals of driving brand exposure and fame"
—Simon Jobson, Global Marketing Director, Dr. Martens

THE BAROMETER OF A FAMOUS BRAND 8

THE BIRTH OF A FAMOUS BRAND 12

PART ONE – STANDING OUT FROM THE CROWD 37

01 Brand Fame in the Making? 38

02 What’s Holding You Back? 44

03 How to Move Forwards 54

PART TWO – THE FIVE STEPS TO STAND-OUT BRAND SUCCESS 65

04 Step One #Discover – The true essence of your brand 70

05 Step Two #Create – Your product vision 96

06 Step Three #Connect – Connecting your product to your audience 140

07 Step Four #Communicate – Creating conversations 162

08 Touchpoint 1: Traditional Print 172

09 Touchpoint 2: Social Media and Digital Engagement 186

10 Touchpoint 3: Brand Partnerships/Collaborations 202

11 Touchpoint 4: Retail Engagement 218

12 Touchpoint 5: Experiential Events 228

13 Step Five #Evaluate – Measuring your success as a stand-out brand 244

WELCOME TO THE WORLD OF STAND-OUT 268

ACKNOWLEDGEMENTS 272

THE SCHOOL OF BRAND FAME 275

ABOUT THE AUTHOR 276