Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
About the Authors.
Part I Preparation and Strategy.
Chapter 1 The Innovation Paradox.
Chapter 2 Creating an Efficient and Effective Innovation Process.
Chapter 3 Circle #1: Finding the Need.
Chapter 4 Circle #2: Formulating the Idea.
Chapter 5 Circle #3: Successfully Communicating (and Profiting from) What You Have Come Up With.
Chapter 6 Constructing Your Innovation “Portfolio”.
Part II Tools and Tactics.
Chapter 7 Getting Outside the Jar: How to Infuse Outside Experts into Your Innovation Process.
Chapter 8 Sustainable Innovation: Creating (and Profiting) from a Green, White Space.
Chapter 9 Introducing “The Innovation Power Score” -- A Method for Measuring the Potential of Your Innovation.
Chapter 10 Investools: A Case Study in Putting Your Innovation Process to Work.