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Breaking Big: The Business Doctors' No-nonsense Guide to Achieving Breakthrough Growth for Your Business

Breaking Big: The Business Doctors' No-nonsense Guide to Achieving Breakthrough Growth for Your Business

The Business Doctors

ISBN: 978-0-857-08412-5

May 2014, Capstone

256 pages

$12.99

Description

An MBA for the SME!

Do you want to take your small business to the next level? Are you itching to achieve breakthrough success? Then it’s time to give your business a full health check with the Business Doctors. The Business Doctors are a network of independent business advisors who offer their expert advice and guidance to small business owners and entrepreneurs in every industry sector. In Breaking Big they will help you assess where your business is right now and take you through ten strategic steps to get to the next level.

Breaking Big is:

  • Based on the concept of an "entrepreneurial bootcamp," it provides workouts to wake up small business owners and inspire them to kick their businesses into high gear
  • A unique opportunity for entrepreneurs and SME owners to get back to basics and take a good look their core values and business vision
  • Grounded in the authors' experience of helping hundreds of small business owners overcome real-life business issues, setbacks, and potential pitfalls

About The Business Doctors v

Acknowledgements ix

Introduction: It’s all about YOU! 1

PART ONE: THE RIGHT START 9

1: Time to ditch the business plan? 11

2: It's the NOW show! 29

3: What makes your company tick? 39

4: What business are you REALLY in? 57

5: Are you ready to break big? 73

PART TWO: KNOW YOUR OPPORTUNITIES 93

6: What’s the big picture? 95

7: Do you REALLY know your market? 111

8: Are you ready to look in the mirror? 129

PART THREE: THE WOW FACTOR 145

9: Are you ready to stand out from the crowd? 147

10: Are you staying out of the killing fields? 165

PART FOUR: MAKE IT HAPPEN! 183

11: How to have great customer conversations 185

12: Pressing the reset button 211

13: What gets measured gets done 227

Praise for Business Doctors 244

“For owners of small businesses, who are looking to grow, get more customers and increase profits….Breaking Big is for you” (Talk Business, June 2015)