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Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, 2nd Edition, Revised and Updated

Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, 2nd Edition, Revised and Updated

Sam Calagione

ISBN: 978-0-470-94231-4

Feb 2011

312 pages

In Stock

$18.95

Description

Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery

Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.

In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.

  • Updated to offer a more complete look at what it takes to keep a small business booming
  • An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally
  • Shows how to use social media to reach new customers and grow a business

For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.

Foreword: The Passion of the Individual vii

Preface ix

Introduction xiii

Chapter 1 THE UNCONVENTIONAL BEGINNINGS OF AN ENTREPRENEUR 1

Chapter 2 BUSINESS FROM THE INSIDE OUT: Self-Discovery, Inspiration, Passion 21

Chapter 3 KEEPING YOUR BALANCE: Creating a Harmony between Work and Life 37

Chapter 4 CREATING A BUSINESS OFFERING: Developing Goods and Services 55

Chapter 5 CRAFTING A BRAND IN A COOKIE-CUTTER WORLD: Embracing Your Inefficiencies 73

Chapter 6 MARKETING ON A SMALL–BUSINESS BUDGET: Promoting Your Business with Little or No Money 89

Chapter 7 GOING SOCIAL 119

Chapter 8 PUBLICITY STUNTS (ARE POORLY NAMED) 125

Chapter 9 STALKING THE KILLER APP: Creating Innovation 153

Chapter 10 SELLING DISTINCTION, SPECIALIZATION, AND VARIETY 179

Chapter 11 CASH IS KING (WELL, SORT OF) 195

Chapter 12 LEADERSHIP: In Theory and in Practice 213

Chapter 13 EFFECTIVELY MANAGING COWORKERS 231

Chapter 14 WORKING TOWARD IRRELEVANCE 243

Chapter 15 HOME BREW RENDEZVOUS 257

Chapter 16 TO SMALL-BUSINESS SUCCESS 265

Index 271