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Business, 1e

Business, 1e

Louis E. Boone, David L. Kurtz

ISBN: 978-1-119-17159-1

Feb 2016

1 pages

Select type: Paperback

In Stock



Developed for the Introductory Business course, this digital program is focused on aiding critical thinking, conceptual understanding, and application of knowledge. Real-life video stories in each section allow for stronger application of the content, ensuring that students understand the relevance to their lives and future careers.

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PART 1 Business in a Global Environment

1 The Changing Face of Business 1

2 Business Ethics and Social Responsibility 17

3 Economic Challenges Facing Contemporary Business 33

4 Competing in World Markets 51

PART 2 Starting and Growing Your Business

5 Small Business and Forms of Business Ownership 67

6 Starting Your Own Business 83

PART 3 Management: Building Organizational Capability for Superior Performance

7 Management, Leadership, and the Internal Organization 99

8 Human Resource Management: From Recruitment to Labor Relations 115

9 Top Performance through Empowerment, Teamwork, and Communication 131

10 Production and Operations Management 147

PART 4 Marketing Management

11 Customer-Driven Marketing 163

12 Product and Distribution Strategies 179

13 Promotion and Pricing Strategies 195

PART 5 Managing Technology and Information

14 Using Technology to Manage Information 211

PART 6 Managing Financial Resources

15 Understanding Accounting and Financial Statements 227

16 The Financial System 247

17 Financial Management 261

Glossary 275

Notes 286

Name Index 294

Subject Index 300

International Index 311

  • Videos highlighting the academic authors coach students through various topics using memorable examples & study tips. Each chapter also features a business professional who tells a story about a real business situation, showing students how the material relates to their future careers. Video “storytelling” is enhanced by other engaging visual elements - such as graphics, definitions, and quotations - to activate students' curiosity and deepen their understanding of the material. By assigning these section-opening videos, instructors make the content personally relevant to students which increase their motivation in the course.
  • Interactive Concept Presentation - this video player tool includes a special editor feature that allows instructors to CUSTOMIZE their course by adding their own questions, comments, and even videos.
  • ORION adaptive practice - WileyPLUS Learning Space also includes ORION - integrated, adaptive practice that helps students build their proficiency on topics and use their study time most effectively.