DescriptionDeveloped for the Introductory Business course, this digital program is focused on aiding critical thinking, conceptual understanding, and application of knowledge. Real-life video stories in each section allow for stronger application of the content, ensuring that students understand the relevance to their lives and future careers.
1 The Changing Face of Business 1
2 Business Ethics and Social Responsibility 17
3 Economic Challenges Facing Contemporary Business 33
4 Competing in World Markets 51
PART 2 Starting and Growing Your Business
5 Small Business and Forms of Business Ownership 67
6 Starting Your Own Business 83
PART 3 Management: Building Organizational Capability for Superior Performance
7 Management, Leadership, and the Internal Organization 99
8 Human Resource Management: From Recruitment to Labor Relations 115
9 Top Performance through Empowerment, Teamwork, and Communication 131
10 Production and Operations Management 147
PART 4 Marketing Management
11 Customer-Driven Marketing 163
12 Product and Distribution Strategies 179
13 Promotion and Pricing Strategies 195
PART 5 Managing Technology and Information
14 Using Technology to Manage Information 211
PART 6 Managing Financial Resources
15 Understanding Accounting and Financial Statements 227
16 The Financial System 247
17 Financial Management 261
Name Index 294
Subject Index 300
International Index 311
- Videos highlighting the academic authors coach students through various topics using memorable examples & study tips. Each chapter also features a business professional who tells a story about a real business situation, showing students how the material relates to their future careers. Video “storytelling” is enhanced by other engaging visual elements - such as graphics, definitions, and quotations - to activate students' curiosity and deepen their understanding of the material. By assigning these section-opening videos, instructors make the content personally relevant to students which increase their motivation in the course.
- Interactive Concept Presentation - this video player tool includes a special editor feature that allows instructors to CUSTOMIZE their course by adding their own questions, comments, and even videos.
- ORION adaptive practice - WileyPLUS Learning Space also includes ORION - integrated, adaptive practice that helps students build their proficiency on topics and use their study time most effectively.