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Business Functions: An Active Learning Approach

Business Functions: An Active Learning Approach

Jim Pearce, Lynne Butel, Jacqueline McIntyre, Tony Curtis, David Smith, Stephen Rainbow, Christine Swales

ISBN: 978-0-631-20177-9 August 1998 Wiley-Blackwell 628 Pages

 Paperback

In Stock

$122.95

Description

This introduction to Business Functions delivers the knowledge and skills required to understand the key characteristics of business organisations and the core functions that contribute to their operations.
Preface.

1. Business Environments.

2. The Organization.

3. Marketing.

4. Operations Management.

5. Human Resource Management.

6. Business Operations.


  • Delivers the knowledge and skills required to understand business organisations.

  • Provides 150 hours of self-study material for students.

  • Checks students' understanding through numerous exercises, worked examples and assignments.