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Business Model You: A One-Page Method For Reinventing Your Career



Business Model You: A One-Page Method For Reinventing Your Career

Timothy Clark, Alexander Osterwalder, Yves Pigneur

ISBN: 978-1-118-15631-5 March 2012 264 Pages


A one-page tool to reinvent yourself and your career

The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique.

This book shows readers how to:

  • Understand business model thinking and diagram their current personal business model
  • Understand the value of their skills in the marketplace and define their purpose
  • Articulate a vision for change
  • Create a new personal business model harmonized with that vision, and most important, test and implement the new model

When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.

Learn to use the key tool for describing and analyzing organizational and personal business models.

Chapter 1 Business Model Thinking: Adapting to a Changing World 19

Chapter 2 The Business Model Canvas 25

Chapter 3 The Personal Business Model Canvas 53

Revisit your life direction and consider how you want to align your personal and career aspirations.

Chapter 4 Who Are You? 81

Chapter 5 Identify Your Career Purpose 133

Adjust — or reinvent — your work life using the Canvas and discoveries from previous sections.

Chapter 6 Get Ready to Reinvent Yourself 161

Chapter 7 Re-Draw Your Personal Business Model 175

Learn to make it all happen.

Chapter 8 Calculate Your Business Value 209

Chapter 9 Test Your Model in the Market 223

Chapter 10 What’s Next? 243

Read more about the people and resources behind Business Model You.

The Business Model You Community 252

Creator Bios 254

Notes 256