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Business Models For Dummies

Business Models For Dummies

Jim Muehlhausen

ISBN: 978-1-118-61275-0

May 2013

384 pages



Write a business model? Easy.

Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more.

  • Shows you how to define the purpose of a business and its profitability to customers
  • Serves as a thorough guide to business modeling techniques
  • Helps to ensure that your business has the very best business model possible

If you need to update a business model due to changes in the market or maturation of your company,Business Models For Dummies has you covered.

Introduction 1

Part I: Getting Started with Business Models 9

Chapter 1: What Is a Business Model and Why Does It Matter? 11

Chapter 2: Business Models Defined 19

Chapter 3: Business Models Come in Many Different Forms 35

Chapter 4: Your Business Success Depends Upon Your Business Model 41

Part II: Creating a Winning Business Model 51

Chapter 5: Using Tools to Design Your Business Model 53

Chapter 6: Finding the Most Attractive Markets to Create a Powerful Offering 65

Chapter 7: Completing Your Offering with a Unique Value Proposition 83

Chapter 8: Making Money with Your Business Model 99

Chapter 9: Monetization through Sales Performance 129

Chapter 10: Making Your Business Model Last 135

Chapter 11: Sustaining Your Business Model: Innovating and Avoiding Pitfalls 149

Chapter 12: Cashing In 157

Chapter 13: Analyzing Your Business Model 171

Part III: Dealing with Change 185

Chapter 14: Knowing that All Business Models Erode 187

Chapter 15: Looking for Signs that Your Business Model Is Weakening 195

Chapter 16: Detecting Hidden Problems and Adapting before It’s Too Late 207

Part IV: Business Model Innovation  219

Chapter 17: Figuring Out Where to Begin the Innovation Process 221

Chapter 18: Starting the Innovation Process 233

Chapter 19: Using Disruptive Innovation 243

Chapter 20: Crowdsourcing as Advanced Business Model Innovation 255

Chapter 21: Utilizing Virtualized Sales Processes 269

Chapter 22: Profi ting from the Dynamics of Insurance 285

Part V: The Part of Tens 299

Chapter 23: Ten Terrifi c Business Models 301

Chapter 24: Ten Signs You May Have an Issue with Your Business Model 319

Chapter 25: Applying Ten Sources of Business Model Innovation 329

Chapter 26: Ten Things a Venture Capitalist Never Wants to Hear About Your Business 339

Index 347