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Business Planning: Enterprise 02.09

Patrick Forsyth

ISBN: 978-1-841-12315-8 April 2002 Capstone 128 Pages


Fast track route to rock-solid business plans

Covers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met.

Includes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical examples and advice drawn from banks and accounting firms as well as business practitioners and gurus such as Philip Kotler

Includes a glossary of key concepts and a comprehensive resources guide

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Introduction to Express Exec


What is Business Planning?

The Evolution of Business Planning

The E-Dimension

The Global Dimension

The State of the Art

In Practice

Key Concepts and Thinkers


Ten Steps to Successful Business Planning

Frequently Asked Questions (FAQs)