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Business Solutions for the Global Poor: Creating Social and Economic Value

Business Solutions for the Global Poor: Creating Social and Economic Value

V. Kashturi Rangan (Editor), John A. Quelch (Editor), Gustavo Herrero (Editor), Brooke Barton (Editor)

ISBN: 978-0-787-98216-4

Jan 2007, Jossey-Bass

456 pages

Out of stock



Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation.

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PART 1: Just Who Are the Poor?

1 Microcredit and Poverty Alleviation Strategy for Women: Who Are the Customers?

2 Understanding Consumers and Retailers at the Base of the Pyramid in Latin America

3 Marketing Programs to Reach India's Underserved

PART 2: Meeting the Poor's Basic Needs

4 Brcko and the Arizona Market

5 Health Services for the Poor in Developing Countries: Private vs. Public vs. Private and Public

6 Fighting AIDS, Fighting Poverty: Customer Centric Marketing in the Generic Antiretroviral Business

7 Meeting Unmet Needs at the Base of the Pyramid: Mobile Healthcare for India's Poor

8 Patrimonio Hoy: A Groundbreaking Corporate Program to Alleviate Mexico's Housing Crisis

9 Energizing the Base of the Pyramid: Scaling-up Successful Business Models to Achieve Universal Electrification

10 Utilities and the Poor: A Story from Colombia

11 The Expansion of Public Services into Poor Areas: The Case of Piped Gas in Cuartel V – Moreno

PART 3: Building the BOP Value Chain

12 MULTIAHORRO: Barrio Store

13 Photography and the Low Income Classes in Brazil: A Case Study of Kodak

14 The Complex Business of Serving the Poor: Insights from Unilever's Project Shakti in India

15 Creating strong businesses by developing and leveraging the productive capacity of the poor

16 ITC's e-Choupal: A Platform Strategy for Rural Transformation

17 Nestle's Milk District Model: Economic Development for a Value-Added Food Chain and Improved Nutrition


18 Building New Business Value Chains with Low Income Sectors in Latin America

19 Developing Viable Business Models to Serve Low-Income Consumers: Lessons from the Philippines

20 When Giants Discover the Disadvantaged: Managerial Challenges and Success Factors in Building Capacity to Serve Underserved Markets


21 The Role of Financial Institutions in Revitalizing Low-Income Neighborhoods

22 Houses for the Poor and New Business for Banks: The Creation of a Market for Affordable Housing

23 The South African Financial Sector Charter: A Supplementary Market Framework to Achieve Affirmative Action

24 How Social Entrepreneurs Enable Human, Social, and Economic Development

25 Hybrid Value Chains: Social Innovations and the Development of the Small Farmer Irrigation Market in Mexico

26 Entrepreneurship and Poverty Alleviation in South Africa

27 A Gentler Capitalism: Black Business Leadership in the New South Africa


28 Microfinance: Business, Profitability, and the Creation of Social Value

29 Alleviating Global Poverty through Microfinance: Factors of Financial, Economic, and Social Performance

30 Strong Double Bottom Line Banking

31 H&R Block’s Refund Anticipation Loans: Perilous Profits at the Bottom of the Pyramid?

32 When is Doing Business with the Poor Good – for the Poor? A Household and National Income Accounting Approach

  • International Case studies from World Bank, South African breweries, Cemex (Mexico); Unilever (India); among others.
  • This book can be used in a variety of courses including: public policy, economics, political science, international business; international marketing.
  • An Instructor's Manual is available with this book.