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Business Storytelling For Dummies

Karen Dietz, Lori L. Silverman

ISBN: 978-1-118-66121-5 December 2013 384 Pages


Use storytelling to influence people and move them to action

Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling For Dummies can help you do this—and more. Pre-order your copy today through Amazon!


  • Expert advice with real-world examples
  • Proven case studies, tips, and templates
  • How to get results by capturing, crafting, telling stories, and more
Introduction 1

Part I: Getting Started with Business Storytelling 7

Chapter 1: The Scoop on Business Storytelling 9

Chapter 2: The Why, What, How, and Who of Business Storytelling 19

Chapter 3: What Makes a Story a Story 29

Chapter 4: Stories to Have in Your Hip Pocket 51

Chapter 5: Listening: Hearing What Others Have to Say and Capturing It 77

Part II: Moving People to Action: Creating Compelling Stories 97

Chapter 6: Crafting a Story 99

Chapter 7: Polishing a Story: Structure and Embellishments 119

Chapter 8: What to Do About Data 141

Chapter 9: Expanding and Contracting Your Story 159

Part III: Sharing Stories for Maximum Value 177

Chapter 10: Getting Comfortable Telling Stories 179

Chapter 11: Chapter 11: Moving Stories into Multiple Media 197

Chapter 12: Incorporate Story in Your Organization 213

Part IV: Tailoring Storytelling to Special Circumstances 233

Chapter 13: Storytelling to Fund Your Passion 235

Chapter 14: Storytelling in Marketing 255

Chapter 15: Selling With Stories 275

Chapter 16: Using Stories to Spark Change 295

Part V: The Part of Tens 315

Chapter 17: Ten Things You Should Never, Ever Do 317

Chapter 18: Ten Storytelling Tips for Speakers 323

Chapter 19: Ten (or so) Ways to Measure the Results of a Story Project 331

Appendix: Real-Life Stories and a Template 335

Index 355