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Business Studies For Dummies

Richard Pettinger

ISBN: 978-1-118-34814-7 November 2013 408 Pages


Your hands-on introduction to modern business and business education

Whether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree.

You'll get trusted, easy-to-follow coverage of all the topics you'll encounter: business start-up, accounting and finance, operations, human resources, management, analytics, business environment, and economics.

  • Includes a clear, engaging, and concise overview of the key topics you'll encounter in your studies
  • The perfect study companion for students

With Business Studies For Dummies, you'll be one step ahead of the competition—at university and on the job.

Introduction 1

Part I: What Is Business? 5

Chapter 1: Understanding Business and Business Studies 7

Chapter 2: Identifying the Internal and External Influences on Business 21

Chapter 3: Using Business Analyses 37

Chapter 4: Making Decisions 61

Part II: How Business Works 75

Chapter 5: Structuring and Evolving Organisations 77

Chapter 6: Meeting Stakeholder Demands 91

Chapter 7: Organising for Success 103

Part III: How to Be a Business and Do Business 119

Chapter 8: Understanding Business Strategy 121

Chapter 9: Creating Great Products and Services 137

Chapter 10: Marketing Your Products or Services 151

Part IV: Money, Money, Money 171

Chapter 11: Understanding Finance 173

Chapter 12: Structuring Accounts 193

Chapter 13: Investing in the Present and in the Future 211

Chapter 14: Using Numbers in Business 231

Part V: The Awkward Bit: The People! 245

Chapter 15: Knowing People 247

Chapter 16: Managing Human Resources 269

Chapter 17: Handling Employee Relations 289

Part VI: Putting It All Together 307

Chapter 18: Examining Operations 309

Chapter 19: Delivering Great Projects 327

Chapter 20: Using Technology to Your Best Advantage 341

Part VII: The Part of Tens 357

Chapter 21: Ten Tips for Succeeding at Business School 359

Chapter 22: Ten Ways to Put Your Knowledge to Work Outside the Classroom 367

Index 375