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Business Transformation: A Roadmap for Maximizing Organizational Insights



Business Transformation: A Roadmap for Maximizing Organizational Insights

Aiman Zeid, Jim Davis (Foreword by)

ISBN: 978-1-118-89161-2 February 2014 208 Pages


Effectively introduce and promote analytics within your enterprise

All companies use information to set strategies and accomplish business objectives. But how many CEOs and CIOs would say they are satisfied that their companies get maximum value from information? Business Transformation reveals how SAS's Information Evolution Model (IEM) can be used together with analytics for groundbreaking results. Author Aiman Zeid provides the necessary information you need to introduce and promote the use of analytics and insight across your organization. Along with examples and best practices of global companies that have successfully been through this process, you'll learn how to identify the starting point and develop a road map for execution.

  • Reveals how to introduce and promote the use of analytics and insights across your organization
  • Written by a lead developer at SAS global Business Intelligence Competency Center program and services
  • Features global case studies and examples

Practical and insightful, this reference provides businesses with an essential blueprint for creating improvements that optimize business returns and put the potential of data analytics to work.

Foreword xi

Preface xv

Acknowledgments xvii

Chapter 1: The Critical Role of Business Insight 1

The Disruptive Nature of Data 2

An Unconventional Look at Conventional Wisdom 3

Innovating at the Speed of Data 5

Weighing Risk and Bringing the Better Part of Gut Instinct Back into the Equation 6

People, Process, Technology, and Culture 8

Starting the Journey 10

Notes 12

Chapter 2: The Journey: Taking the First Steps toward Transforming Your Organization 13

Different Approaches 13

Juggling Multiple Challenges 15

How to Deal with Challenges Effectively 17

Executive Sponsorship: Critical to Success 18

Understanding Current Capabilities 19

Aligning Capabilities with Business Objectives 20

Let’s Start the Journey 22

Taking the First Steps to Transforming Your Organization 24

Note 24

Chapter 3: Challenged Organizations: When Rugged Individualism and Department Silos Aren’t Enough 25

Getting Along One Day at a Time: Organizations at the Individual Level 27

When “Have It Your Way” Isn’t a Good Thing 32

Superhighways and Dirt Roads 33

Consolidated, but Not Cohesive: Organizations at the Departmental Level 37

Subject Matter Experts and Gatekeepers 38

Understanding the True Consequences of the Challenged Levels 46

Business Transformation Strategy Objectives for Challenged Organizations 46

Notes 47

Chapter 4: Foundational Organizations: Making the Leap to an Enterprise-Wide Approach 49

The Possibilities That Come with Patience 51

Seeing the Value across the Enterprise 51

How an Enterprise Level Organization Functions 54

Big Data: The Big Opportunity for Enterprise Level Organizations 62

Don’t Let Up 62

Continuous Improvement Required 64

Business Transformation Strategy Objectives for Foundational Organizations 64

Chapter 5: Progressive Organizations: Harnessing the Power of Information to Achieve Market Advantage and Expand Their Business Offerings 67

Optimization: The Easiest Business Case of All 69

Toward Innovation and Beyond 79

Business Transformation Strategy Objectives for Progressive Organizations 87

Chapter 6: Centers of Excellence: The Key to Accelerate Organizational Transformation 89

The 10,000-Foot View of Information 92

A Quick Look at the Key Responsibilities of a CoE 93

CoEs and the Levels of Maturity 95

How Should CoEs Be Organized? 96

Accelerating Maturity—Not Creating Dependency 97

Finding the Right Spot in the Org Chart 99

Mapping the Mini-Units That a CoE Might Host 99

How the CoE Helps Secure the Organizational Pillars 104

Phased versus Big Bang Approach for Starting a CoE 109

Finding the Right Funding Mechanism 109

Selecting the Right Personalities 110

Ramping Up Your Change Agent 111

Note 112

Chapter 7: Starting the Journey: Developing a Strategy and Roadmap to Guide Your Business Transformation 113

Knowing Where to Start 114

Riyad Bank’s Enterprise Business Intelligence Competency Center 114

E.SUN Bank’s Customer Risk Value Organization 118

Success Story Takeaways 120

Applying the Lessons from E.Sun and Riyad 121

The Most Important Characteristics of Successful Business Transformation Strategies 121

A Step-by-Step Look at the Key Components 122

Identifying a Starting Point 126

Summing It All Up 127

In the End, It’s about Being a Leader 128

Appendix: Snapshot of the Information Evolution Model 131

The Individual Level: Getting Along One Day at a Time 131

Departmental Level: The Consolidated Organization 136

The Enterprise Organization: A Common Sense of Purpose 142

The Optimize Level Organization: Aligned and Ready 149

The Innovate Level: Spawning and Supporting New Ideas 156

Glossary 165

About the Author 173

Index 175