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Business Writing For Dummies

Business Writing For Dummies

Natalie Canavor

ISBN: 978-1-118-58362-3

Jul 2013

384 pages

Select type: E-Book



How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different.

So how can you make your communication stand out from the pile and get the job done? Whether you’re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you’ll find:

  • The basic principles of how to write well
  • How to avoid the common pitfalls that immediately turn a reader off
  • Crucial tips for self-editing and revision techniques to heighten your impact
  • Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets
  • The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences

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Introduction  1

Part I: Winning with Writing  7

Chapter 1: Make Writing Your Not-So-Secret Weapon 9

Chapter 2: Planning Your Message: Your Secret Weapon 21

Chapter 3: Making Your Writing Work: The Basics 47

Chapter 4: Self-Editing: Professional Ways to Improve Your Own Work 73

Chapter 5: Troubleshooting Your Writing: Fixing Common Problems 99

Part II: Putting Your Skills to Work for Everyday Business Writing 123

Chapter 6: Writing Emails That Get Results 125

Chapter 7: Creating High Impact Business Correspondence 149

Part III: Writing Business Documents, Promotional Material and Presentations 175

Chapter 8: Building the Biggies: Major Business Documents 177

Chapter 9: Promoting Yourself and Your Organization 201

Chapter 10: Writing for the Spoken Word 223

Part IV: Writing for the Digital Universe 247

Chapter 11: Evolving Your Writing for Online Media 249

Chapter 12: Writing for Websites and Blogs 269

Part V: Thinking Global, Writing Global 297

Chapter 13: Using English as the Global Language of Business 299

Chapter 14: Adapting Business English to Specific Countries 313

Part VI: The Part of Tens 335

Chapter 15: Ten Ways to Advance Your Career with Writing 337

Chapter 16: Ten Ways to Tweet Strategically 345

Index 353